Lies, damned lies, and incompetence

More Accelerated Christian Education schools, more misleading advertising. On the Advertising Standards Agency website today, an ‘informally resolved case’ is listed, related to Dewsbury Gospel Church trading as Branch Christian School. Branch Christian School uses the Accelerated Christian Education (ACE) curriculum. Rather than preparing its students for recognised exams like GCSEs and A Levels, it offers its graduates the International Certificate of Christian Education (ICCE).

It will come as a surprise to no one to learn that I was the complainant in this case. It’s a similar story to the last time I pointed out that some ACE schools were misleading parents about the nature of their qualifications, but in this case, it’s more extreme.

When I complained to the ASA about this in July, the Branch Christian School prospectus claimed that the ICCE was recognised by the Government’s National Framework for Qualifications (NFQ).

There is no such thing as the NFQ.