Posted by jonnyscaramanga
In 1994, there was a buzz about a new release on the Christian record label Benson Records. By “there was a buzz” I mean of course “the Christian music magazines were talking about it”, which is perhaps not quite the same thing. Anyway, Nouveaux seemed to be Benson’s flagship rock band for the year, and all the reviews said the same thing: they were the Christian Def Leppard.
Never mind that by 1994, MTV refused to play videos even by the real Def Leppard, let alone a Christian imitation. Here was the Christian answer to the Biggest Rock Band in the World (in 1989). They sounded like this:
‘Christian alternatives’ were vital to the success of the Christian rock industry. A lot of the consumers of Christian rock were teenagers who weren’t allowed to listen to secular bands. There was always a gap in the market for a Jesus-infused “I Can’t Believe It’s Not Van Halen” (that particular niche was never really filled, partly because David Lee Roth and Eddie Van Halen are inimitable, and partly because it’s the sexual energy that makes Van Halen work, and no Christian band would replicate that). There were Christian imitations of Rush, Metallica, Guns n’ Roses, AC/DC, Ratt… If a metal band went platinum in the ’80s, the Christian labels were scrabbling around for a clone.